Traffic is only useful when it produces an outcome
DublinDigit helps clients understand what happens after a visitor reaches the website. Reporting is designed around commercial actions rather than dashboards full of numbers with no decision attached.
Tracking services can include
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Bing Webmaster Tools
- Form tracking
- Call tracking
- Purchase and e-commerce tracking
- Quote-request tracking
- Booking tracking
- UTM campaign tracking
- Conversion dashboards
- CRM attribution
- Consent Mode configuration
Report the metrics the business can use
Useful reporting can focus on enquiries, qualified calls, purchases, bookings, quote requests, conversion rates, organic traffic growth and revenue where measurement is reliable.
Tracking planned during the build
New websites and landing pages should define key conversions before launch. This reduces missing data and makes it easier to judge whether later SEO, content or design changes are improving performance.