E-commerce is more than a catalogue
A useful online store has to organise products clearly, make buying easy, track commercial behaviour and remain manageable for the team after launch.
DublinDigit can build stores with Shopify, WooCommerce or custom technologies depending on the product range, workflow and integration requirements.
What an e-commerce project can include
- Product and category organisation
- Product-page development and product variations
- Custom pricing options
- Payment and shipping configuration
- Discount systems and customer accounts
- Product filters and multilingual stores
- Checkout optimisation
- Product SEO and structured data
- Analytics and e-commerce tracking
- Email automation
- Inventory, CRM and external-system integrations
Search and measurement from day one
SEO, analytics and conversion tracking should not be installed as an afterthought. Product architecture, category URLs, metadata, internal linking, performance and purchase tracking are planned alongside the build.
Platform selection
Shopify can be a strong choice when operational simplicity and a hosted commerce platform are priorities. WooCommerce can suit businesses already invested in WordPress or requiring a flexible content-commerce combination. Custom technology is considered only where the requirement justifies the additional complexity.